Style Guide Project
In 2016 I was one of the leads on a rebranding project for Levity Entertainment Group. The group owns both the Improv Comedy Clubs and Levity Live locations in California, Arizona, Pennsylvania, Florida and New Jersey. The rebrand became a priority after the expansion to the new Levity Live brand once the venues were acquired in 2015. I, along with the East Coast Regional Marketing Manager worked together with our corporate graphics team to retool the logo and develop a new Style Guide for all local Marketing Mangers to adhere to. You can click the images below to view the entire guide or click here.
Corporate Sales Planning Project*
At Levity Entertainment Group in Los Angeles, I wore many hats along with many of my colleagues. On any given day/night you would find yourself working on corporate strategies and then finding yourself in the comedy clubs promoting current and future shows.
With my experience in sponsorship sales, I was asked to lead a sales project to plan our strategy for the upcoming year. Working cross-functionally with operations, food & beverage managers and local sales departments, we reviewed 2016 numbers and created our strategy for 2017.
This included all phases of business including hiring, training and evaluations. Click the image to view the entire sales and management plan.
*Actual revenue figures have been altered for company privacy.
